California Reinvestment Coalition


Paulina Gonzalez, Executive Director

Paulina Gonzalez Head ShotPaulina Gonzalez is Executive Director of the California Reinvestment Coalition. She has worked for over 20 years leading economic justice organizing campaigns to expand worker rights, immigrant rights, and the rights of low income and underrepresented communities of color. In August 2016, the Consumer Financial Protection Bureau announced that Gonzalez had been appointed to its Consumer Advisory Board. She also serves on the 12th District Community Advisory Council for the Federal Reserve Bank of San Francisco.

Prior to joining CRC, Paulina served for over four years as the Executive Director for Strategic Actions for a Just Economy (SAJE). SAJE is an LA-based economic justice, community development, and popular education center building a powerful voice for residents of South Central Los Angeles. Under her leadership, SAJE launched an organizing campaign against powerful developer G.H. Palmer that resulted in a groundbreaking Community Benefits Agreement that provides South LA residents with health services, jobs, affordable housing, and small business development. In addition, while at SAJE Paulina led the community organizing campaign that resulted in the University of Southern California agreeing to provide historic community benefits for surrounding neighborhoods. Community benefits include $20 million for affordable housing, a local hiring requirement for newly created living wage jobs, small business development and support, a 15% local procurement goal, and a new tenant legal clinic at the USC Gould School of Law as part of the university's expansion and development plans.

Prior to her work with SAJE, she worked for 13 years with UNITE HERE, the union that represents hotel and food service workers, where she played a lead campaign role in the successful Santa Monica hotel organizing and living wage campaigns and the LAX Century Blvd. hotel worker living wage campaign. 

Kevin Stein, Deputy Director

Kevin Stein Head ShotKevin Stein is a Deputy Director of the California Reinvestment Coalition. At CRC, Kevin works on banking and housing issues, including efforts to fight predatory mortgage lending and foreclosure through negotiation with banks, regulatory and legislative advocacy, public education, support for local initiatives, and action research. Kevin is the primary author of several CRC reports relating to subprime lending, foreclosure, loan modification and access to credit.

Before coming to CRC, Kevin was Supervising Attorney at the East Palo Alto Community Law Project and Lecturer in Law at Stanford Law School, working on community economic development issues. Prior to that, he worked at HomeBase, a law and social policy center on homelessness. Kevin is a graduate of the Georgetown University Law Center, and Stanford University. Kevin was a member of the Federal Reserve Board’s Consumer Advisory Council in 2011, and currently sits on the board of directors of the Mission Economic Development Agency (MEDA) and the National Community Reinvestment Coalition.

Andrea Luquetta-Kern, Deputy Director

Andrea Luquetta Kern Headshot

As a Deputy Director, Andrea Luquetta-Kern provides strategic and operational leadership and conducts extensive regulatory and legislative advocacy. Her priorities include protecting family income and assets against excessive and predatory financial service fees as well as negotiating and implementing multi-billion-dollar agreements with major banks to provide credit, capital, and financial services to increase and protect family wealth, small business growth, and community-driven economic development.

Andrea joined CRC after working as a litigator at Western Center on Law and Poverty. She graduated from UCLA School of Law's Epstein Program in Public Interest Law and Policy where she also completed a Concentration in Critical Race Studies. Prior to law school, Andrea was an advocate for affordable housing and bank reinvestment at the Massachusetts Association of Community Development Corporations and at New Jersey Citizen Action.

Andrea is a formerly undocumented immigrant from Colombia; her family gained legal permanent residency through the Immigration Reform and Control Act (IRCA) of 1986 and she became a naturalized citizen in 2002. She lives in Oakland with her wife, Kathie. 

Liana Molina, Director of Community Engagement

Liana Molina is CRC's Director of Community Engagement. Liana leads CRC’s campaign to stop predatory payday lending. She is working at a state and local level to change public policy and build the movement against predatory lending.

Liana has worked as an organizer with the Oakland-based East Bay Alliance for a Sustainable Economy (EBASE) and a leader of Oakland Rising. She has experience working with diverse alliances including labor unions, community organizations, advocacy groups, faith leaders, and students. Liana holds a B.A. in Sociology from Santa Clara University.

John Hoffman, Director of Development

Crc17 116 A passionate advocate for economic and social justice, John Hoffman has led fundraising and marketing campaigns for more than 15 years. Before joining CRC, John was Director of Development at Social Venture Network, where he managed individual, corporate, and philanthropic giving to support emerging social entrepreneurs. Prior to that, John was the Director of Development at ZeroDivide, where he secured funding to help increase technology access in underserved communities.

Before entering the social sector, John led marketing campaigns at Groove11 and Sun Microsystems, and was a former Branch Manager for US Bank. John holds an MBA from the Foster School of Business at the University of Washington. He currently serves on the board of directors of the Castro Country Club.

Jessica Escobar, Operations Manager

Jessica Escobar HeadshotJessica Escobar manages CRC's day-to-day operations, including all HR, accounting, and database and office management. She also coordinates CRC's three annual fundraising events and provides support to program staff.

Outside of CRC, Jess works as an organizer, advocate, and group facilitator with Essie Justice Group, a grassroots community of women who have incarcerated loved ones and are working together to end mass incarceration. In her free time, she studies traditional Mexican & Puerto Rican music, and participates in a variety of art & cultural events.

Sarah Souza, Community Organizer: Asset Protection and Economic Security

Sarah Souza HeadshotSarah Souza is CRC's Asset Protection and Economic Security Community Organizer. Sarah is responsible for coordinating strategies and grassroots efforts to protect immigrant household and community assets, and strengthen economic security through policy solutions at the government and corporate level.

Sarah is committed to advocating for social justice and an equitable economy in California. She concluded a Master’s degree in Public Affairs at the University of San Francisco; she also holds a B.A. in Political Science and a Certificate in Nonprofit Management from San Francisco State University. Prior to CRC, Sarah has been a strong advocate for affordable housing, immigration justice, and equitable education. She participated in the 2017 League of the United Latin American Citizens’ Latino Emerge Conference in Washington D.C, where she gained hands-on experience in policy advocacy, leadership development and grassroots organizing. She currently sits on the Board of Directors of the La Raza Community Resource Center and is the Parliamentarian of the San Francisco Latino Democratic Club.

Nehama Rogozen, Strategic Communications Manager

Nehama Rogozen is the Strategic Communications Manager for the California Reinvestment Coalition, where she manages the organization's internal and external communications, including advocacy campaigns, marketing efforts, press relations, and member engagement. She brings years of experience in the economic justice field, and most recently worked on the Bank On program at the City and County of San Francisco's Office of Financial Empowerment.

Nehama spent two years as a Peace Corps Volunteer in the Philippines and has worked throughout Asia and the Middle East. She is involved with Bend the Arc: A Jewish Partnership for Justice and serves on the organization's Progressive Taxation campaign team. Nehama holds an MS in Development Practice from UC Berkeley and a BA in Government & Politics from the University of Maryland