California Reinvestment Coalition


Paulina Gonzalez, Executive Director

Paulina Gonzalez Head ShotPaulina Gonzalez is Executive Director of the California Reinvestment Coalition. She has worked for over 20 years leading economic justice organizing campaigns to expand worker rights, immigrant rights, and the rights of low income and underrepresented communities of color. Under her leadership, CRC has grown to 300+ members, gained higher visibility, expanded its focus areas to include immigrant financial protection and fines and fees work, and negotiated community reinvestment agreements with five banks worth more than $25 billion.

Ms. Gonzalez currently serves on the Consumer Advisory Board of the Consumer Financial Protection Bureau, the Community Advisory Council of the Federal Reserve Bank of San Francisco, the San Francisco Municipal Bank Feasibility Task Force, and the Board of Directors for the National Association for Latino Community Asset Builders.

Prior to joining CRC, Paulina served for over four years as the Executive Director for Strategic Actions for a Just Economy (SAJE), leading efforts to make businesses more accountable to South Central Los Angeles communities. Prior to SAJE, she worked for 13 years with UNITE HERE on living wage campaigns for hotel and food service workers.

Kevin Stein, Deputy Director

Kevin Stein Head ShotKevin Stein is a Deputy Director of the California Reinvestment Coalition. At CRC, Kevin works on banking and housing issues, including efforts to fight predatory mortgage lending and foreclosure through negotiation with banks, regulatory and legislative advocacy, public education, support for local initiatives, and action research. Kevin is the primary author of several CRC reports relating to subprime lending, foreclosure, loan modification and access to credit.

Before coming to CRC, Kevin was Supervising Attorney at the East Palo Alto Community Law Project and Lecturer in Law at Stanford Law School, working on community economic development issues. Prior to that, he worked at HomeBase, a law and social policy center on homelessness. Kevin is a graduate of the Georgetown University Law Center, and Stanford University. Kevin was a member of the Federal Reserve Board’s Consumer Advisory Council in 2011, and currently sits on the board of directors of the Mission Economic Development Agency (MEDA) and the National Community Reinvestment Coalition.

Andrea Luquetta-Kern, Deputy Director

Andrea Luquetta Kern Headshot

As a Deputy Director, Andrea Luquetta-Kern provides strategic and operational leadership and conducts extensive regulatory and legislative advocacy. Her priorities include protecting family income and assets against excessive and predatory financial service fees as well as negotiating and implementing multi-billion-dollar agreements with major banks to provide credit, capital, and financial services to increase and protect family wealth, small business growth, and community-driven economic development.

Andrea joined CRC after working as a litigator at Western Center on Law and Poverty. She graduated from UCLA School of Law's Epstein Program in Public Interest Law and Policy where she also completed a Concentration in Critical Race Studies. Prior to law school, Andrea was an advocate for affordable housing and bank reinvestment at the Massachusetts Association of Community Development Corporations and at New Jersey Citizen Action.

Andrea is a formerly undocumented immigrant from Colombia; her family gained legal permanent residency through the Immigration Reform and Control Act (IRCA) of 1986 and she became a naturalized citizen in 2002. She lives in the East Bay with her wife Kathie and their daughter, Lucia.

John Hoffman, Director of Development

Crc17 116 A passionate advocate for economic and social justice, John Hoffman has led fundraising and marketing campaigns for more than 15 years. Before joining CRC, John was Director of Development at Social Venture Network, where he managed individual, corporate, and philanthropic giving to support emerging social entrepreneurs. Prior to that, John was the Director of Development at ZeroDivide, where he secured funding to help increase technology access in underserved communities.

Before entering the social sector, John led marketing campaigns at Groove11 and Sun Microsystems, and was a former Branch Manager for US Bank. John holds an MBA from the Foster School of Business at the University of Washington. He currently serves on the board of directors of the Castro Country Club.

Jessica Escobar, Operations Manager

Jessica Escobar HeadshotJessica Escobar manages CRC's day-to-day operations, including all HR, accounting, and database and office management. She also coordinates CRC's three annual fundraising events and provides support to program staff.

Outside of CRC, Jess works as an organizer, advocate, and group facilitator with Essie Justice Group, a grassroots community of women who have incarcerated loved ones and are working together to end mass incarceration. In her free time, she studies traditional Mexican & Puerto Rican music, and participates in a variety of art & cultural events.

Sarah Souza, Community Organizer: Asset Protection and Economic Security

Sarah Souza HeadshotSarah Souza is CRC's Asset Protection and Economic Security Community Organizer. Sarah is responsible for coordinating strategies and grassroots efforts to protect immigrant household and community assets, and strengthen economic security through policy solutions at the government and corporate level.

Sarah is committed to advocating for social justice and an equitable economy in California. She concluded a Master’s degree in Public Affairs at the University of San Francisco; she also holds a B.A. in Political Science and a Certificate in Nonprofit Management from San Francisco State University. Prior to CRC, Sarah has been a strong advocate for affordable housing, immigration justice, and equitable education. She participated in the 2017 League of the United Latin American Citizens’ Latino Emerge Conference in Washington D.C, where she gained hands-on experience in policy advocacy, leadership development and grassroots organizing. She currently sits on the Board of Directors of the La Raza Community Resource Center and is the Parliamentarian of the San Francisco Latino Democratic Club.